[ CASE STUDY ]

SWRL

We partnered with SWRL to shape their creative direction from the ground up, working across brand strategy, visual identity, packaging, and branded assets. Rooted in values of empowerment, inclusivity, and self-expression, the brand needed a distinctive voice and look to match its bold vision.

Through close collaboration, we developed a comprehensive identity system that feels both refined and expressive - built to resonate with a new generation of beauty lovers. From strategic foundations to tactile packaging, every element was crafted to reflect the strength and individuality of SWRL’s community.

“Working with Caecilie Studio was a game-changer for our brand. They didn’t just ‘get’ our vision - they helped us define it. The process felt truly collaborative from day one, and the end result is an identity that feels bold, beautiful, and unapologetically us.”